Contents:
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People don't read the web in the same way as they read a book.
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RECOMMENDED: A number of the references on this page are to Jakob Neilsen's research and publications on Writing for the Web which iI consider to be one of the best sources of good advice about designing websites and writing for the web that I know on the internet.
What I've tried to do it fillet and organise some of his best posts to provide a sampler of what is on offer - and they points people need to be aware of. BUT do read the originals too! |
Other references include professional and formal advice for people writing for major websites such as the BBC and the UK government website.
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NEVER assume people are going to read everything you have to say.
People scan - they do NOT read every word. They also scan a page in a particular way - this should influence where your content goes The trick with writing for the web is all about working out how to get people to read more
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People rarely read online — they’re far more likely to scan than read word for word. |
Position on the Page
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Straplines and Taglines
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Titles and Headlines
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Font size and legibility
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Words that convert
Vocabulary
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Reference:
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Copyright: 2015-2021 Katherine Tyrrell | Making A Mark Publications
- all rights reserved If you've got any suggestions for what you'd like to see on this website please send me your suggestion
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PLEASE NOTE:
1) Content and the law change all the time. It's impossible to keep up with it if you're not working on the topic full time. 2) I research topics carefully. However, I am totally unable to warrant that ANY and/or ALL information is
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3) Hence all information I provide comes without any LIABILITY whatsoever to you for any choices you make.
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